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In an era of an ever-changing music industry that's defined by diminishing expectation, where a "successful" career means having one, maybe two hit records; The Black Eyed Peas are a glorious exception. They have become one of the best selling, most popular and most innovative groups for over a decade. They have transformed themselves from a beloved backpack rap troop from the West Coast Underground into fully-fledged, massive global superstars whose music can be heard in any country around the world.
They've done this the right way: creating albums that are more innovative than the last; which has translated into each new album being more popular than the last. And in following this pattern, The Black Eyed Peas – will.i.am, Fergie, Taboo and apl.de.ap – are releasing their sixth full-length album, The Beginning.
The Beginning follows on the heels of 2009's The E.N.D., BEP's most popular and most creative album to date – and the album that reaffirmed their singular status as global music icons. The E.N.D sold more than 11 million copies worldwide; it entered the Billboard Top 200 Chart at #1 outperforming their previous cd, Monkey Business– an unheard of feat in this day and age. It yielded 5 Top 10 singles (the first album to do so in 20 years), spent an entire year in the Billboard Top 200 Chart, and earned the group 3 new Grammy Awards, for a total of six Grammy Awards they've won. In all, they've sold 29 million records worldwide (plus over 30-million digital tracks). They've sold over 3-million tickets and headlined over 300 different tour dates in 29 different countries. Simply put, there doesn't exist another contemporary artist or group who can come close to their sustained success.
"The Beginning is symbolic of adopting new technologies, such as augmented reality, 3D and 360 video," explains will.i.am. "It's also about being experimental, taking songs we've liked from the past and playing around with sick, crazy beats. It's an amazing time to be creative right now and I think people are open to that."
The Black Eyed Peas have always been considered innovators ever since emerging out of the West Coast underground rap scene in the 1990s. In 2002, they welcomed Fergie into the group (for their
third album, Elephunk), and it transformed them from beloved backpack rap stalwarts into one of the most popular groups in the world. It was on The E.N.D., though, that the Peas truly made their
musical mark, tapping into the infinite energy and communal experience of worldwide club music. The sound they created on that album is now the blueprint for contemporary pop and R&B music; a
fact that any quick scan of the radio dial can confirm.
“You never know what’s going to happen, so you want to make the best of every day,” says will.i.am. “We wanted to capture that feeling and release a song that celebrates with the fans because it wouldn’t have happened without them.” This album is the beginning of a new era of Pea world domination -- fasten your seat belts pea-ple enjoy the ride, declares Taboo.
Along with the first single, other songs from The Beginning, like, "Love You Long Time," "Do It Like This," and "The Best One Yet" are evidence that perhaps no other group in the world can craft an anthem quite like The Black Eyed Peas. It's balanced out on the album with songs like the electro ballad, "Just Can't Get Enough," which highlights the physical and emotional range of Fergie's voice. These are all the type of songs that tap into everyday feelings of everyday folks; they evoke the anxious moments before a great night out; the memories of best times spent with friends; or the butterflies of ambition.(excerpts from The Official Black Eyed Peas Website)
"I Gotta Feeling" Video
|Title||Album details||Peak chart positions||Certifications||Sales|
|Behind the Front||129|
|Bridging the Gap||